Abel and the Label

Discover Abel & the Label, a joyful British brand known for its playful illustrations, vibrant colours and feel-good designs for babies, children and families. Abel & the Label blends creativity with a strong ethical foundation, producing beautiful, sustainable pieces that bring personality and charm to everyday life.

Each design begins as a hand-drawn illustration, transformed into high-quality products that celebrate imagination, kindness and fun. Whether you’re searching for colourful children’s clothing, unique prints for the nursery or charming accessories to brighten your little one’s world, this collection brings cheerful storytelling into your home.

At Loving by Nature, we carefully curate Abel & the Label favourites for families who value sustainability, originality and joyful design.

abel and the label bravery is beautiful print

Discover Abel & the Label, a joyful British brand known for its playful illustrations, vibrant colours and feel-good designs for babies, children and families. Abel & the Label blends creativity with a strong ethical foundation, producing beautiful, sustainable pieces that bring personality and charm to everyday life.

Each design begins as a hand-drawn illustration, transformed into high-quality products that celebrate imagination, kindness and fun. Whether you’re searching for colourful children’s clothing, unique prints for the nursery or charming accessories to brighten your little one’s world, this collection brings cheerful storytelling into your home.

At Loving by Nature, we carefully curate Abel & the Label favourites for families who value sustainability, originality and joyful design.